Kansas State announces Progressive Insurance as on field sponsor at Bill Snyder Family stadium for the upcoming season

Photo via KstateFB

Progressive Insurance will be an on-field sponsor at Bill Snyder Family Stadium during the 2026 college football season, with Kansas State among 13 programs nationwide participating in the initiative.

The Wildcats join Boise State, Colorado, Georgia, Iowa, Ole Miss, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC and Wake Forest as part of Progressive’s college football sponsorship initiative.

The partnership will include on-field branding, along with additional marketing elements such as in-venue LED signage, digital and social media integrations, and other game-day experiences.

Progressive’s branding and integrated marketing elements will debut with the start of the 2026 college football season.

The initiative is being facilitated through LEARFIELD’s corporate partnership team, which works with participating schools and their respective sports marketing organizations.